About Us

Audrey Daniels - CEO, Mom, Chief Wing Leader, Chief Chaos Wrangler & Host
Audrey Daniels is the dynamic force behind Ladybug Confidential. As a successful CEO and breast cancer survivor , Audrey knows all about the challenges of balancing a demanding career with motherhood. She’s passionate about sharing the life hacks that have helped her manage it all—without losing sight of what really matters. Audrey’s mission is to empower moms to embrace their perfectly imperfect selves while finding joy in the chaos of life.
Alexandria Daniels - Teen Co-Host, Wings Ambassador, Mayhem Juggler, Cheerleader & Dreamer
Meet Alexandria, Audrey’s teenage daughter and co-host of the Ladybug Confidential podcast. Alexandria brings a fresh, youthful perspective to the conversation, sharing her experiences as a high school student navigating the pressures of growing up. She’s passionate about closing the Dream Gap and inspiring girls her age and younger to believe in their limitless potential.

Ladybug Confidential Mission & Vision

Mission Statement
At Ladybug Confidential, our mission is to empower moms and daughters to embrace their perfectly imperfect selves, close the Dream Gap, and cultivate a life of confidence, connection, and growth. Through inspiring content, practical life hacks, and a supportive community, we provide the tools and encouragement needed to navigate the challenges of modern life with grace and resilience.
Vision Statement
We envision a world where every girl and woman recognizes her limitless potential and feels empowered to dream big, break barriers, and live authentically. Ladybug Confidential strives to be a beacon of support and inspiration, fostering a global community of confident, mindful, and connected moms and daughters who uplift each other and embrace the beauty of their unique journeys.
Support & Give Back
A portion of our profits go towards initiatives that support girls’ education and empowerment. When you shop with us, you’re not just buying a product—you’re making a difference.